Poppy Preschool Cooperative

BRAND DESIGN

A stylized orange flower with five petals and a dark center.

THE PROJECT:

My son’s preschool, DCCNS, has been teaching and nurturing children for 50 years. When they approached me about changing their name to “Poppy Preschool Cooperative” and completely revamping their branding and logo, I could not have been happier to say “Yes”! This project is very close to my heart, as I have found a community of parents and friends who I cherish there. My hope is that this fresh start will set them up for the next 50 years and beyond.

  • "Design with Zoe is truly one of the best things to ever happen to Poppy Preschool. Her collaborative design process helped our team reconnect with our core values and mission in a profound way. She took that shared clarity and turned it into an incredible, high-quality branding package built to last for years to come. We couldn't be happier with her work!"

    -Liz Allewelt-Smith

  • "We are an established, well-known preschool in Davis, CA, and we wanted to change and update our name and branding — logo, brand mark, and website — after 50+ years. Zoe helped us, step-by-step and patiently, through all of the processes necessary to arrive at a shiny, new identity which fully represents the “vibe” we wanted and works beautifully with all digital and electronic media. Zoe worked with our initial ideas, refined them, added graphical details, determined the palette, managed the roll-out, and so much more — all the while keeping us looped in."

    - Paul Wolford

A person holding a white tote bag with a colorful logo for Poppy Preschool against a beige background. The logo features a large orange poppy flower, with text around it that reads 'Building Community Through Play Since 1973.'
Colorful rainbow with red, orange, light blue, and gray bands.
A young girl with blonde hair, wearing a yellow beanie, a white t-shirt with 'poppy preschool cooperative' logo, pink pants, and gray sneakers, sitting on a wooden table in a cozy room.
Green leaf with multiple rounded lobes on a black background.
Person wearing a red apron holding a colorful floral mug near a window.
A young woman wearing a white hoodie with a yellow flower and green text that reads 'poppy preschool cooperative,' standing against a light background, adjusting the hoodie.
Green watering can pouring water, with water drops falling from the spout.
Sticker with orange poppy flower and green circular text that reads "Poppy Preschool Cooperative" around the flower.
Illustration of a flower with orange petals and green leaves on a dark background.
Line drawing of a geodesic dome structure with interconnected triangular panels
A visual infographic explaining the concept of a cooperative, featuring four panels with illustrations of a watering can pouring water onto various flowers and plants, set against different colored backgrounds.
Close-up of scattered brown sprinkles on a black background.
A person sitting on a couch using a laptop to view a preschool website, with children playing on a colorful playground on the screen.
Colorful geometric shapes surrounding a black puzzle piece in the center.
Smartphone with a floral patterned case featuring large, colorful flowers in green, orange, blue, pink, and purple on a cream background.
White coffee mug with a yellow flower logo and green text that reads 'Poppy Preschool Cooperative Playing Since 1973' on a green background, with steam coming from the hot beverage inside.
An abstract blob shape with a peach color on a transparent background.
Illustration of a green seaweed or aquatic plant with multiple branches and oval-shaped leaves.
Light blue sketch of a small tricycle with a large front wheel and two smaller rear wheels on a black background.
Young boy sitting on a beige couch, wearing a white T-shirt with the logo 'poppy preschool cooperative' and an orange poppy flower, looking to the side.
A stylized graphic of a yellow-orange hibiscus flower with a black center and five petals, alongside three rainbow-colored bands in red, orange, and pink.
A can of red paint with a paintbrush resting on top.

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