BRAND DESIGN

THE PROJECT:

I grew up in the Capay Valley, and even though I moved away for a time, I’ve returned as an adult and I can truly appreciate all that this beautiful area has to offer now more than ever. Capay Valley Grown has promoted and supported the farms, people, and products of the Capay Valley for over 20 years. Their iconic signs have dotted the rural landscape for as long as I can remember, so when they asked me to help in their rebranding efforts, I felt honored and a responsibility to keep the integrity of the beloved organization that’s been a staple in this area for years. I think we achieved that and I was thrilled to be able to bring their vision to life, and their branding into the present and future.